Sideshift.
//
Introduction
Client
Sideshift.
Timeline
6 Weeks
Year
2025
A Modern Identity for Precision Marine Control
Sideshift needed a refreshed visual presence — brand, website, and premium product animations — that matched the quality of their intuitive bow and stern thrusters.
//
Introduction
Client
Sideshift.
Timeline
6 Weeks
Year
2025
A Modern Identity for Precision Marine Control
Sideshift needed a refreshed visual presence — brand, website, and premium product animations — that matched the quality of their intuitive bow and stern thrusters.
//
Challenges
Rebuilding an Entire Product Line While Designing Web‑Ready, Scalable Visual Assets
Every thruster had to be hand‑modeled, textured, and rigged from scratch with no CAD files or technical documentation. At the same time, all visuals needed to be optimized for web performance and built as reusable assets that could deploy seamlessly across Sideshift’s website, marketing materials, and future product launches.
//
Challenges
Rebuilding an Entire Product Line While Designing Web‑Ready, Scalable Visual Assets
Every thruster had to be hand‑modeled, textured, and rigged from scratch with no CAD files or technical documentation. At the same time, all visuals needed to be optimized for web performance and built as reusable assets that could deploy seamlessly across Sideshift’s website, marketing materials, and future product launches.
//
Execution
Creating Installation Animations for All Five Thruster Types Across Every Vessel Scenario
Each product received its own step‑by‑step assembly animation, guiding users through mounting, positioning, and final installation. These sequences were designed to be clear, approachable, and accurate for boaters of all experience levels.
//
Execution
Creating Installation Animations for All Five Thruster Types Across Every Vessel Scenario
Each product received its own step‑by‑step assembly animation, guiding users through mounting, positioning, and final installation. These sequences were designed to be clear, approachable, and accurate for boaters of all experience levels.
//
Application
Delivering a Cohesive Visual System for Web, Marketing, and Product Storytelling
The final asset suite included website‑integrated animations, product mockups, and supporting graphic elements — all built to unify Sideshift’s brand across digital touchpoints, ads, and future product launches.
//
Application
Delivering a Cohesive Visual System for Web, Marketing, and Product Storytelling
The final asset suite included website‑integrated animations, product mockups, and supporting graphic elements — all built to unify Sideshift’s brand across digital touchpoints, ads, and future product launches.
//
Results
A Stronger Brand With Scalable Assets
The final identity and 3D library elevated Sideshift’s presence at tradeshows and created a reusable foundation for future marketing and product launches.
//
Results
A Stronger Brand With Scalable Assets
The final identity and 3D library elevated Sideshift’s presence at tradeshows and created a reusable foundation for future marketing and product launches.
Studio
Webmarketers
Creative Direction
James Gollner
Matthew Desmarais
Design & Animation
Matthew Desmarais
Vincent Vu
Coordinators
James Ward
Technical Direction
Sonny Juane
Development
Roch Lavoie
Studio
Webmarketers
Creative Direction
James Gollner
Matthew Desmarais
Design & Animation
Matthew Desmarais
Vincent Vu
Coordinators
James Ward
Technical Direction
Sonny Juane
Development
Roch Lavoie
More projects.
Dive into my project archive, where design, development, and strategy come together to solve real challenges and create lasting impact for businesses.
Get in /touch/.
If my work resonates with you and you’re feeling inspired, reach out and let’s start something.
Office
2111 Montreal Road
Ottawa K1J 8M8
Canada
Get in /touch/.
If my work resonates with you and you’re feeling inspired, reach out and let’s start something.
Office
2111 Montreal Road
Ottawa K1J 8M8
Canada
Get in /touch/.
If my work resonates with you and you’re feeling inspired, reach out and let’s start something.
Office
2111 Montreal Road
Ottawa K1J 8M8
Canada