Givecloud.
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Introduction
Client
Givecloud.
Timeline
12 Weeks
Year
2025
A Motion System That Makes Giving Feel Good
Givecloud needed lightweight animations that supported their gamified donation experience without slowing down the interface.
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Introduction
Client
Givecloud.
Timeline
12 Weeks
Year
2025
A Motion System That Makes Giving Feel Good
Givecloud needed lightweight animations that supported their gamified donation experience without slowing down the interface.
//
Challenges
Balancing Personality and Performance
Every motion cue had to guide users, reinforce actions, and stay within strict performance limits across all devices.
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Challenges
Balancing Personality and Performance
Every motion cue had to guide users, reinforce actions, and stay within strict performance limits across all devices.
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Execution
Playful, Lightweight Lottie Animations
Each animation was crafted to highlight progress, support navigation, and add warmth while remaining fast and responsive.
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Execution
Playful, Lightweight Lottie Animations
Each animation was crafted to highlight progress, support navigation, and add warmth while remaining fast and responsive.
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Results
A More Intuitive, Engaging Donation Flow
The motion system improved usability, reduced friction, and strengthened Givecloud’s mission of making giving feel human and connected.
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Results
A More Intuitive, Engaging Donation Flow
The motion system improved usability, reduced friction, and strengthened Givecloud’s mission of making giving feel human and connected.
Studio
Webmarketers
Creative Direction
James Gollner
Design & Animation
Matthew Desmarais
Vincent Vu
Coordinators
James Ward
Technical Direction
Roch Lavoie
Development
Roch Lavoie
Jayson Yavuz
Studio
Webmarketers
Creative Direction
James Gollner
Design & Animation
Matthew Desmarais
Vincent Vu
Coordinators
James Ward
Technical Direction
Roch Lavoie
Development
Roch Lavoie
Jayson Yavuz
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Get in /touch/.
If my work resonates with you and you’re feeling inspired, reach out and let’s start something.
Office
2111 Montreal Road
Ottawa K1J 8M8
Canada
Get in /touch/.
If my work resonates with you and you’re feeling inspired, reach out and let’s start something.
Office
2111 Montreal Road
Ottawa K1J 8M8
Canada
Get in /touch/.
If my work resonates with you and you’re feeling inspired, reach out and let’s start something.
Office
2111 Montreal Road
Ottawa K1J 8M8
Canada