Phantom.
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Introduction
Client
Phantom.
Timeline
6 Weeks
Year
2022
A Darker, Sharper Creative Identity
Phantom needed a brand evolution that preserved its fluid, ominous aesthetic while elevating clarity and presence.
//
Introduction
Client
Phantom.
Timeline
6 Weeks
Year
2022
A Darker, Sharper Creative Identity
Phantom needed a brand evolution that preserved its fluid, ominous aesthetic while elevating clarity and presence.
//
Challenges
The rebrand had to maintain the studio’s fluid, ominous aesthetic — a look that hints at creative depth without revealing everything at once.
The challenge was balancing that mysterious allure with a clearer, more confident visual presence that could support the studio’s expanding reach. Every design choice needed to feel intentional, cinematic, and unmistakably Phantom.
//
Challenges
The rebrand had to maintain the studio’s fluid, ominous aesthetic — a look that hints at creative depth without revealing everything at once.
The challenge was balancing that mysterious allure with a clearer, more confident visual presence that could support the studio’s expanding reach. Every design choice needed to feel intentional, cinematic, and unmistakably Phantom.
//
Execution
A refined identity built on mood, movement, and controlled intensity.
I refined the brand’s visual language by sharpening its motion cues, deepening its atmospheric tone, and creating a more cohesive identity system across digital touchpoints. The updated look leaned into shadow, fluidity, and controlled contrast — elements that reinforce the studio’s creative personalit
//
Execution
A refined identity built on mood, movement, and controlled intensity.
I refined the brand’s visual language by sharpening its motion cues, deepening its atmospheric tone, and creating a more cohesive identity system across digital touchpoints. The updated look leaned into shadow, fluidity, and controlled contrast — elements that reinforce the studio’s creative personalit
//
Results
The refreshed brand helped solidify the studio’s reputation and support its rapid growth, now managing over 100 clients across North America.
The new identity strengthened recognition, elevated the studio’s presence, and created a visual foundation that can scale with future expansion. It positioned the team as a leading creative force in the region.
//
Results
The refreshed brand helped solidify the studio’s reputation and support its rapid growth, now managing over 100 clients across North America.
The new identity strengthened recognition, elevated the studio’s presence, and created a visual foundation that can scale with future expansion. It positioned the team as a leading creative force in the region.
Studio
Phantom Productions
Creative Direction
Chris Roussakis
Kyle Smendziuk
Design & Animation
Matthew Desmarais
James Gollner
Coordinators
James Ward
Technical Direction
Roch Lavoie
Development
Jayson Yavuz
Studio
Phantom Productions
Creative Direction
Chris Roussakis
Kyle Smendziuk
Design & Animation
Matthew Desmarais
James Gollner
Coordinators
James Ward
Technical Direction
Roch Lavoie
Development
Jayson Yavuz
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Get in /touch/.
If my work resonates with you and you’re feeling inspired, reach out and let’s start something.
Office
2111 Montreal Road
Ottawa K1J 8M8
Canada
Get in /touch/.
If my work resonates with you and you’re feeling inspired, reach out and let’s start something.
Office
2111 Montreal Road
Ottawa K1J 8M8
Canada
Get in /touch/.
If my work resonates with you and you’re feeling inspired, reach out and let’s start something.
Office
2111 Montreal Road
Ottawa K1J 8M8
Canada